Florence Template

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dear ruby designs   —  florence template kit

Website Setup Packages

We handle the technical setup so you can focus on your clients

All prices in AUD  — One -time setup fee  – includes domain, hosting & guides

Website Setup Packages — Florence by Dear Ruby Designs

Every Package Includes Hostinger Hosting & Domain

Your domain and hosting sorted before we begin — so there are no delays once your build starts

✓
12-month domain registration
✓
Free business email mailbox
✓
Free SSL certificate
✓
Weekly auto-backups
✓
24/7 Hostinger support
Package 01
Foundation Setup
"We do the tech — you add your content"
$550
AUD one-time
Technical Setup
✓
Domain & Hostinger hostingRegistered & configured on your behalf
✓
Free business email mailboxYour preferred @yourdomain address
✓
WordPress install & configuration
✓
Florence kit imported — all pages
✓
All plugins installed & configuredElementor, UAE, MetForm, LiteSpeed Cache, Rank Math
✓
Brand colour & font configuration
✓
Florence font licence included & installedTan Pearl font licence provided — uploaded & configured via Custom Fonts plugin
✓
Branded round badge motif includedFlorence badge edited with your branding — yours to use wherever you'd like
✓
SVG logo uploadedWhite on homepage · brand colour on inner pages
✓
Header, footer & navigation configured
✓
Contact form tested & confirmed
✓
Coming Soon mode activated
✓
Google Search Console + sitemap submitted
Media & Content
✕
Florence website picture library
✕
Images placed across the site
✕
Booking system link connected
✕
Client-supplied copy placed & formatted
✕
SEO titles & meta descriptions
✕
Google Business Profile setup
Guides Included
✓
Florence Setup Guide + QA Checklist
✓
SEO & Google Ranking Guide $19 value
✓
Google Analytics Guide (GA4) $19 value
✓
Using Your Blog Guide $9 value
✓
Maintenance Mode Guide $12 value
✕
Photography & Image Guide
✕
WordPress Maintenance Guide
✕
Google Search Console Guide
Guides value included $68

Ready to get started? Select this package directly in our Etsy store — we'll reach out for everything we need to get started.

Select in Etsy Store

⏱ Estimated completion: 2–4 business days

Most Popular Package 02
Setup + Media
"Send us your photos — we'll place them"
$750
AUD one-time
Technical Setup
✓
Everything in Foundation Setup
✓
Domain & Hostinger hosting
✓
Free business email mailbox
✓
WordPress install & configuration
✓
All plugins installed & configured
✓
Brand colour & font configuration
✓
Florence font licence included & installedTan Pearl font licence provided — uploaded & configured via Custom Fonts plugin
✓
Branded round badge motif includedFlorence badge edited with your branding — yours to use wherever you'd like
✓
Header, footer & navigation configured
✓
Contact form tested & confirmed
✓
Google Search Console + sitemap
Media & Content
✓
Florence website picture library includedCurated stock photo collection matching the Florence aesthetic — ready to use
✓
Google Drive folder for photo uploads
✓
All images placed across the siteHero, about, team, services, blog
✓
Images formatted, compressed & converted to WebPOptimised for fast loading & better Google scores
✓
Booking system link connected & tested
✕
Client-supplied copy placed & formatted
✕
SEO titles & meta descriptions
✕
Google Business Profile setup
Guides Included
✓
Florence Setup Guide + QA Checklist
✓
SEO & Google Ranking Guide $19 value
✓
Google Analytics Guide (GA4) $19 value
✓
Using Your Blog Guide $9 value
✓
Maintenance Mode Guide $12 value
✓
Photography & Image Guide $9 value
✓
WordPress Maintenance Guide $15 value
✓
Google Search Console Guide $15 value
Guides value included $95

Ready to get started? Select this package directly in our Etsy store — we'll reach out for everything we need to get started.

Select in Etsy Store

⏱ Estimated completion: 3–5 business days

Package 03
Full Service
"We handle everything — you hand us your content"
$1,350
AUD one-time
Technical Setup
✓
Everything in Setup + Media
✓
Domain & Hostinger hosting
✓
Free business email mailbox
✓
WordPress install & configuration
✓
All plugins installed & configured
✓
Brand colour & font configuration
✓
Florence font licence included & installedTan Pearl font licence provided — uploaded & configured via Custom Fonts plugin
✓
Branded round badge motif includedFlorence badge edited with your branding — yours to use wherever you'd like
✓
Header, footer & navigation configured
✓
Contact form tested & confirmed
✓
Google Search Console + sitemap
Media & Content
✓
Florence website picture library includedCurated stock photo collection matching the Florence aesthetic — ready to use
✓
Images placed across the site
✓
Booking system link connected & tested
✓
Client-supplied copy placed & formattedHome, About, Services, Contact & FAQ
✓
SEO titles & meta descriptions — every page
✓
Legal pages personalised to your practice
✓
Google Business Profile set up & optimised
✓
2 starter blog posts written & published
Guides Included
✓
Florence Setup Guide + QA Checklist
✓
SEO & Google Ranking Guide $19 value
✓
Google Analytics Guide (GA4) $19 value
✓
Using Your Blog Guide $9 value
✓
Maintenance Mode Guide $12 value
✓
Photography & Image Guide $9 value
✓
WordPress Maintenance Guide $15 value
✓
Google Search Console Guide $15 value
Guides value included $95

Ready to get started? Select this package directly in our Etsy store — we'll reach out for everything we need to get started.

Select in Etsy Store

⏱ Estimated completion: 5–10 business days

Optional Add-Ons

Available to add to any package — find these in our Etsy store

Additional service page$100
Additional team member page$75
Booking calendar embed (widget)$80
Extra starter blog post — written & published$80
Monthly website maintenance$65/mo
Accent colour change only (existing sites)$60

Florence Guide Library

All guides are also available for individual purchase via Etsy
— perfect if you've purchased the template kit and want to learn at your own pace

$99 Complete bundle · saves $60+
Florence Setup & Installation GuideIncluded with kit
Florence QA ChecklistIncluded with kit
SEO & Google Ranking Guide$19 AUD
Google Analytics Setup Guide (GA4)$19 AUD
Google Search Console Guide$15 AUD
WordPress Maintenance Guide$15 AUD
Maintenance Mode Guide$12 AUD
Using Your Blog Guide$9 AUD
Photography & Image Guide$9 AUD

Bundle price $99 AUD — saves over $60 compared to purchasing individually

View all guides on Etsy →

How It Works

From enquiry to handover in five simple steps

01

Purchase

Select your package and send us a message through the Etsy listing

02

Setup Form

We send your Client Setup Form — complete it with your domain, branding, and practice details

03

We Build

We register your domain, set up hosting, and build your Florence site. Foundation: 2–4 days. Setup + Media: 3–5 days. Full Service: 5–10 days

04

Review

We send you a preview link. One round of revisions included in all packages

05

Handover

Login credentials delivered securely along with your full guide suite

Domain Eligibility

.com.au requires an active Australian ABN or ACN. .com is available worldwide with no restrictions. Please check your preferred domain name is available before enquiring — whois.auda.org.au for .com.au, lookup.icann.org for .com.

Hosting Renewal

Your domain and hosting are registered in your name from day one. Hostinger will send renewal notices directly to you when they are due — typically annually from approximately $80–220 AUD per year depending on the plan. Your site, your assets, always.

Ready to Begin?

Message us through the Dear Ruby Designs Etsy listing or email us at hello@dearruby.com.au — we respond within one business day.